Short video is the single most concerning screen format for primary school children. Not all screen time is equal. A movie, a video call with grandparents, a long YouTube tutorial: these affect children very differently to a 30-minute scroll through TikTok or...
Does My Child Have Anxiety — Or Are They Just Worried? One of the most common questions parents ask is whether their child has anxiety or is just going through a normal phase of worry. The question matters because the response is different — normal developmental worry...
Signs of Anxiety in Children: What Parents Need to Know Recognising the signs of anxiety in children is harder than most parents expect. Anxiety in primary school kids rarely looks like an adult worrying — it shows up differently at different ages, and it often...
The algorithm behind your child’s feed has more behavioural data on your child than you do. It knows what they watch the longest. It knows what they re-watch. It knows what they pause on. It knows what they scroll past. And it uses that knowledge to build a feed...
The reason most screen time rules fail is not that you are inconsistent or that your child is defiant. It is that the rules themselves are built on willpower, and willpower cannot win against systems designed to override it. Once you understand why the standard...
Each edition gives you one idea, one shift to try, one script to use with your child, and one thing to do that week.
No fluff. No guilt. Just something that actually works.
You're in. Your first Simple Switch arrives next Tuesday.
We use cookies to ensure that we give you the best experience on our website. You can consent to their use by clicking the button, scrolling or interacting further with our website.
Recent Comments