Short video is the single most concerning screen format for primary school children. Not all screen time is equal. A movie, a video call with grandparents, a long YouTube tutorial: these affect children very differently to a 30-minute scroll through TikTok or...
The reason screen time fights are so hard is not that your child is weak-willed or that you are inconsistent. The platforms your child uses have been engineered, for years, by thousands of people, to be hard to put down. Once you see how they work, the daily struggle...
The reason most screen time rules fail is not that you are inconsistent or that your child is defiant. It is that the rules themselves are built on willpower, and willpower cannot win against systems designed to override it. Once you understand why the standard...
The algorithm behind your child’s feed has more behavioural data on your child than you do. It knows what they watch the longest. It knows what they re-watch. It knows what they pause on. It knows what they scroll past. And it uses that knowledge to build a feed...
Boredom is one of the most important developmental experiences in childhood. It is also one of the first things to disappear when children have unlimited access to a screen. The result is a generation of kids who can no longer sit with the small, productive discomfort...
Screens are measurably changing the attention span of primary school children. Not catastrophically. Not irreversibly. But in ways that show up at home, at school, and in the way a child reads, listens, and sustains focus on anything that does not deliver constant...
Each edition gives you one idea, one shift to try, one script to use with your child, and one thing to do that week.
No fluff. No guilt. Just something that actually works.
You're in. Your first Simple Switch arrives next Tuesday.
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