We're raising kids for a world that doesn't exist yet.
Parenting has never been harder to get right. Not because parents today care less. Because the world children are growing up in is genuinely different.
Screens engineered to be addictive. A job market being reshaped by AI. Mental health challenges at a scale no previous generation has faced. And an education system still preparing kids for a world that no longer exists.
LifeReady exists for parents who want to do more than survive the daily battles.
Two parents who got tired of guessing.
We started LifeReady because the parenting advice we could find was either too clinical to be useful or too vague to actually change anything.
We are Toby and Sally Davis. Parents to twin teenage boys. We have navigated screen time battles, homework resistance, anxiety, friendship drama, and every other parenting challenge that comes with raising kids in a world that moves faster than any of us anticipated.
We do not write from the outside looking in. We write from the middle of it.
Between us, we bring almost three decades of professional experience in mental health, education, and child welfare. But more than any of that: we are parents who have spent the last fifteen years asking the question "how do you actually prepare a child for the world they're going to inherit?"
Toby Davis
Co-founder
Toby has spent 25 years in marketing and communications, working across the mental health, child welfare, and non-profit sectors. His professional work has kept him close to the challenges families face. Not in a theoretical way, but in the day-to-day reality of what parents are actually dealing with.
Sally Davis
Co-founder
Sally brings a background in education, health, and child protection spanning Australia and the UK. Her work has included school communities, health organizations, and child protection programs, including supporting the NSPCC's child protection initiatives in the UK. She holds a Working With Children Check.
The moments you've handled alone.
Every parent has a list of them. The 9pm meltdown. The school refusal morning. The week nothing worked.
The night you Googled "is this normal?..." at 11:47pm.
You handled them all. On your own. With whatever you could remember from your own childhood, or what your mom did, or what someone said once.
Imagine those moments with a parenting expert who knows your family. And is always there for you.
We spent fifteen years answering parents' questions.
Between the conversations with friends, the questions from family, and the work we both did in the mental health and child welfare sectors, we spent years answering versions of the same question, over and over.
What do I do when my child won't listen. What's normal at this age. How do I handle the screens. How do I help her sleep. Why is he so anxious.
The answers were always specific to the family asking. There was no generic advice that worked. Every situation needed real attention.
The bottleneck was always the same. There were not enough hours in the day to answer every parent who needed an answer.
That changed in 2025, when the technology finally caught up to the idea. We built Cleo so every parent could have access to the kind of considered, personalized parenting answer we used to give one family at a time.
Cleo is not a replacement for professional help. She is the thoughtful conversation we wish every parent could have at 9pm on a Tuesday when nothing is working.
The five things that matter most.
Every article, every guide, every Cleo conversation starts from one of these five places. We chose them because they are the things that actually shape who your child becomes.
Screen time and technology
Not just how much. How to build a healthy relationship with technology that prepares kids for a digital world, rather than just limiting their access to it.
Emotional regulation
Helping children understand and manage their emotions. It is foundational to everything else. Their relationships, their learning, their mental health, their long-term wellbeing.
Future-ready skills
Critical thinking, creativity, resilience, emotional intelligence, adaptability. These are not soft extras. They are the core of what will determine your child's ability to thrive in the world ahead.
Financial intelligence
The understanding of money, value, and earning that schools do not teach. Most adults wish they had learned it earlier. Your child does not have to.
The day-to-day stuff
Sleep, friendships, behavior, listening, anxiety. The practical challenges of raising kids. Because the day-to-day matters as much as the big picture.
What we are. And what we're not.
Plenty of parenting brands oversell what they can do. We'd rather be honest about both.
- We are not therapists or psychologists.
- We are not pediatricians.
- We do not diagnose or treat conditions.
- We do not replace professional help when your family needs it.
- Parents with professional backgrounds in mental health, education, and child welfare.
- People who take research seriously.
- Honest about what's evidence and what's opinion.
- Focused on one thing a parent can actually do today.
The best parenting content does not make you feel guilty for what you are not doing. It helps you see one thing you could do differently, and makes that thing feel achievable.
Now you've met us. Come meet her.
Tell Cleo about your family. Ask her what you're stuck on. The first conversation usually gives you something you can try tonight.
Talk to Cleo free14 days free. No card. Cancel anytime.
